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Vet-Formulated. Just for Cats.

Created by Dr. Bec — a cat vet and researcher with 20+ years of feline expertise

GUT+ Health Support

For happy tummies and content cats

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Image by Marjan Blan

Promotes Regularity

Digestive Support

Nutrient Focus

GUT+ Health Support

Gut + crafted with prebiotics, postbiotics, B12, and collagen to help maintain overall wellbeing and digestive comfort, a gentle blend designed to keep your cat feeling balanced and happy every day

$39.95
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Image by Kristina Yadykina

JOINT+ Health Support

Supports easy movement and active lifestyles

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Image by Marjan Blan

Supports Movement

Tasty & Easy to Give

Backed by Research

JOINT+ Health Support

Keep your cat feeling active and happy. Joint + is carefully crafted with collagen, greenlipped mussel and natural ingredients chosen to help maintain everyday joint health and overall wellbeing — ideal for cats of all ages and activity levels.

$39.95
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ANXIETY+ Health Support

For calmer, more relaxed moments

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Image by Marjan Blan

Supports Calm Behaviour

Backed by Research

With Gamma Amino Butyric Acid

ANXIETY+ Health Support

Promote everyday relaxation for your cat. Anxiety + is crafted with gentle, naturally soothing ingredients to help maintain a sense of ease and comfort during changes in routine or environment.

$39.95
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Made by a Cat Vet, Just for Cats

Expertly designed blends that understand what cats really need

Formulated by a feline expert

Backed by science and experience

Made specifically for cats

Easy-to-use powders and blends

Loved by cat parents across Australia

Simple to Give. Easy to Love.

Take 1 scoop using the provided spoon.

Sprinkle and stir into your cat’s regular food.

Let your cat enjoy their meal as usual.

Use once a day for best results.

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A Lifelong Cat Lover With Over 20 Years Of Feline Expertise

Dr. Bec is a Melbourne-based cat veterinarian, academic researcher, and devoted cat parent. With over two decades of experience in clinics across Australia and overseas, she’s spent her career understanding what makes cats truly unique. Inspired by the belief that “cats are not lile dogs,” she set out to create products designed exclusively for their needs.

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